Your cover letter is arguably the most important part of your job application. It’s what your potential employer reads first, and should sum up what you have to offer within the first few sentences. Writing a good cover letter can also be the most challenging step in the job application process, so we’ve put together these tips to get you started:

• Begin by reading the job advertisement carefully to find out exactly what the employer wants. What qualities and experience do you need to address? If you’re applying online, should the cover letter be sent as an attachment or in the body of your email?
• Sum up what makes you right for the position within the first few sentences. Be as specific as you can, referring to past work experience before moving on to personal qualities.
• Don’t forget to mention why the job appeals to you. If you can’t say it lines up with your particular interests, perhaps emphasise that it’s an opportunity to broaden your skills.  
• Keep your tone professional, but try to avoid any overly formal phrasing. Try reading your letter aloud and imagine you’re speaking to the employer.
• Don’t forget to include all your contact details: full name, email address, phone number and postal address. Wherever possible, address your letter to the contact officer mentioned in the job advertisement.
• Still stuck? The vast number of examples online can provide inspiration, but make sure the wording is largely your own. 

The best thing about writing a great cover letter? You can keep it handy and tweak it to suit your next job application. Put in some initial effort and you will definitely thank yourself in future.