Five questions to ask yourself before submitting your next job ad:

• Headline: Is your headline attention grabbing as well as informative?
• Job specifics: Have you included all the details about the position, including salary, hours, contact details, and information about the work environment?
• Language: Have you used the right kind of language to attract your ideal candidate?
• Flexibility: Does the job ad say whether applicants have to fit certain criteria or people who have similar skills and qualifications can apply?
• Personality: Does the job ad reflect the feel and approach of your company without obscuring facts about the position?